Hunan Jin Yuan Company Product Pricing Strategy Research

At present, iron and steel industry in the world has been in a highly unstable situation,The price varied from day to day. The pricing strategy are the lifeblood of a successful enterprise. However, a critical characteristics of the steel industry are the high quality, high cost, high capital, low profits In recent years, The steel industry profit is lower than year CDs in the past four years. They were both far less than that of the industrial enterprise average rate of profit6.2%. In this context, how in the increasingly fierce competition in the market, set a good price, stand firm, to walk out of predicament, get development will be a serious and important subject. In view of this, the Hunan Jin Yuan company’s products pricing strategy research be imperative.The iron and steel trade, domestic and foreign literatures, the Jin Yuan company’s products pricing strategy is faced with internal and external environment and the existing problems to do in-depth research, work out the Jin Yuan company’s products pricing strategy, in order to make the Jin Yuan company’s products pricing strategy smoothly and put forward a series of measures.