Research On The Market Price Mechanism Of Steel And Enterprise's Pricing Decision-Making In China

China Iron and Steel Industry is facing strategic transition from a big steel country to a powerful one after development of more than half century. Since 2004, a qualitatively change has happened on the supply and demand relations of China steel market. The situation of supply greater than the demand is basically formed, so that the stimulant competition of market is occurred. Price has, being the focus point of the market competition, increasingly become the important means of all big steel makers and dealers for preempting market shares and creating competition advantages. Therefore, systematic study of market price of steel products can provide a scientific base for formulating the price strategy of an industry, and products pricing so as to heighten the core competitiveness of our steel enterprises.The dissertation sets China steel product market as research subject. Based on the history and up to date developments of iron & steel industries, the author focuses on analyzing price fluctuation and its factors with the application of modem scientific analysis method and research tools, and tries to discover and describe the price mechanism under the shroud of market data, and in the meantime to establish the mathematic model adapting to deferent competitive situation and market structure, thus make a instructive and successful discussion on the price decision approach for China iron & steel enterprises.The dissertation depicts the fluctuation tracking and characteristics of steel product market, based on an overall review and analysis of current state as well as the historical transition of China steel product market since general adoption of the market principle. It figures out the time domain and frequency domain rules and features implicated in the price data sets, by means of comprehensive indexation processing of the price data and common statistic analysis on comprehensive price index via the statistic software as well as Fourier conversion of steel product index by introducing signal processing and analysis technology.The dissertation establishes a price theory in line with current information economy: the field effect theory of value and price. In line with the said theory, it makes a complete qualitative and quantitative analysis on various factors influencing the prices in China steel product market. The fluctuation mechanism of steel market is analyzed in following three aspects: the systematology, equilibrium price theory and manifestation. And four models of price mechanism are established.The dissertation indicates that current market structure of China steel product approximates full competition market by citing the concept of degree of concentration. Apart from that, market structures for three major products are probed in order to form the price mechanism models respectively. The market price supervision system of national important steel (developed by W company) proves the actual application value of price mechanism and price model.Also, the author discusses in this dissertation the prediction method of steel product market price, the analysis method upon the overall environment and developing trend of iron & steel industries, the competitors as well as price adjustment and risk analysis. With the steel company W as an example, the dissertation also explains the detailed approach of the price decision for China iron & steel enterprises and price management mode based on decision-making supporting system.The achievements not only exert an instruction on the scientific prediction on market price variation and price decision-making for China steel enterprises, but also provide theoretical basis for relevant management sector of the trade and the price management and theoretical research of price management authorities.