The Study On Issue Patterns And Strategy Of Rual Area Lottery In China

This thesis studies the feasibility of raising money for building the newrural area through the issue of Rural Area Lottery.The study investgates thepositive influence on social economy exerted by the issue of Rural Area Lotteryin order to propel the construction of the new rural area,as well as analyzingthe feasibility of the issue of Rural Area Lottery and feasible issuepatterns.As to the line of thought in the study of the feasible issuepatterns.As to the line of thought in the study of the feasibility of issueof the lottery,the researcher investigates the lottery market and thesituation of building the new rural area,and comes to a conclusion that lotteryhas great effect while the funds for building the new rural area are at abottleneck.By applying the grey-relation analyzing method together with theconsideration of comprehensive factors,the researcher finds that the lotterymarket in China features great potential.The thesis provides three feasibleissue patterns based on market investigation and new technologies.As for the issue pattern of Rural Area lottery,the researcher finds fieldsproper for the extension of new lottery market through drawing experience frommature issue patterns as well as analyzing conmprehensively the situation ofpresent issue patterns and the development trend of science and technology andrelevant markets.With the consideration of long-term market development asprerequisite,the author probes into the feasibility of the assumed issuepattern of Rural Area Lottery.The main conclusions of the study are as follows:(1)The bottleneck of new rural area construction is lack of funds.Thesupervision system of fiscal funds must be improved and perfected.But mostimportantly,it is necessary to find other ways to raise money.(2)The influence on social economy exerted by the issue of lottery:firstly,consumption is promoted;secondly,employment isincreased;thirdly,it is good for Third Allocation;fourthly,it can help peoplepay the tax willingly;fifthly,it can provide funds for welfare projects.sportsand other public welfare and undertaking;sixthly,lottery has its own influence on other professions.For example,the media is driving for lotteryprofession;the press benefits from it;lottery has become the new carrier ofadvertisements and so on;seventhly,it can combat unlicensed lottery.(3)This thesis presents three novel methods to issuelottery.Firstly,develop social network.The social network now is thesupplementary channel of lottery sales.Although its sales ratio is not highwith “open-on-the-spot”lottery as the main selling item,it shows strengthin development.Secondly,make full use of communication and internettechnologiesand resources,and provide abundant and real lotteryinformation.Spread rightful consumption value of lottery through existedservice channels and develop on–line lottery market.Thirdly,under the newmanagement system of Rural Area Development Lottery,research and developtelevision interactive games.The unified operation of interactive game is aprospective market.These are the suggestions for policy-making institutions:(1)Issue Rural Area Lottery as soon as possible.At present,China is in thefast-developing stage of lottery profession.The money-raising ability oflottery will maintain sharp increase for a long period.On the basis of nationalfiscal investment,the new rural area construction will gather speed with thecapital support of lottery market.(2)Open up new issue areas and develop new lottery games.The presentlottery profession in China lack entertainment.But it has great potential indevelopment.The existed lottery in China,especially the on-line“open-on-the-spot” lottery is not rich in variety.Itsentertainment,interactivity,novelty and update have fallen beyond consumersdemand.In order to develop the lottery market,we should pay attention to theinnovation of lottery games,the extension of selling channels and the regulardevelopment of the group of lottery buyers,when we issue Rural Area Lottery.Asfor issue patterns,the combination of internet,telecommunications incrementservice and lottery market,which is also a new business pattern beyond the mainbusiness of these two professions.It can be previewed that the direct marketing of lottery based on mobile communication and internet technologies will comefirst on the list.besides,the development of television interactive games isexpected to be a lottery market with great scale.