| On the mobile communication network industries and enterprises, operations management and efficient operation to create mobile communication network their business a competitive advantage with strategic significance. This study is outlined from the industry of mobile communication network operation and management theory, combined with the actual situation of the GXWX operations management to carry out specific studies.The article first describes the background to the study of GXWX operational management optimization, meaning, purpose, operation and management of GXWX company to optimize the research ideas and content. Elaborate network of domestic and international mobile communications industry operations management literature and theoretical analysis tools based on the operational management of the status quo of GXWX company analysis, PEST analysis tools to analyze the GXWX the company’s external environment is very conducive to the company to carry out the operation and management services especially pointed out the obvious supporting role of the environment for economic development of the industry, the policy of the mobile communications industry, the intensity of support, consumer groups and consumer trends in the mobile communications industry is conducive to the development of the industry, IP technology and3G technology for the expansion of mobile communication value-added services and Internet business contribution huge. And then based on the operational management of the GXWX company resources and capacity analysis, refining the strengths and weaknesses of the company operating services, and on this basis, the SWOT analysis tool to the overall strategy of the operation and management of the GXWX company, that is to do traditional data services at the same time, to promote mobile Internet services market operations, and efforts to extend the business and value-added services, to seize the tremendous business opportunities and market the3G era. Finally, operations management and mechanisms strictly regulate the accurate analysis of the company’s operational needs of the market, good assessment of the company operations management, operations management to optimize the countermeasures and suggestions to strengthen the control of the company’s business services market. |