Business Operational Advantages The Hechi Unicom Universities Marketing Strategy Research

With the end of the integration of the telecommunications industry, restructuring of a new round of competition in the telecommunications market is further exacerbated. China Unicom, China Mobile, China Telecom were the3G mobile service operator license. China Unicom has the world’s most advanced and terminal industry chain is the most complete WCDMA license and the right to operate3G and broadband business business development is very rapid. China Telecom broadband bundled advantage of3G business development unwilling to subsequently. China Mobile standard and terminals, and other reasons, slow the development of TD-SCDMA, new market trends are stagnant. The three major operators in the telecom new markets gradually moving towards a third of the world. How to beat his opponent in the face of intense competition and further market share became the various operators are now facing one of the main problems.Despite intense competition has been much criticized, the telecommunications industry as an oligopoly, who took possession of market share, it means that occupied the commanding heights of the sources of revenue and profit, chasing more new users is the key to increase market share. Hechi, for example. Hechi poor and remote features, large numbers of rural migrant workers. Relatively mobile population, college students spending more concentration and stability, and thus much attention. The Hechi Unicom as the object of study, college marketing strategy in recent years, analysis of the communication consumption characteristics of the college student market, and to develop appropriate marketing strategies.First, the paper studies the meaning and purpose of the premise. Development of the theory of domestic and international marketing strategy and marketing strategy theory in the telecommunications market applications literature review and analysis of research ideas in this article. I use SWOT analysis to analyze the internal and external environment in Hechi Unicorn’s the basis for further research on the current situation of market competition Hechi Unicom. Secondly, the college students in Hechi consumption characteristics of the actual situation and Hechi Unicom HECHI Unicom universities target market segmentation and positioning. Finally, analysis of the market, the4P marketing strategy theory and the theory of4C Marketing Strategy Innovation, identified Hechi Unicom product, price, channel and promotional strategies in the education marketFinally, the the Hechi Unicorn’s marketing strategy effectiveness and feasibility analysis and evaluation, and the next step the direction of improvement.