Study On Enhancing Brand Value Strategy Of Guangxi Tobacco Company Abot Real Dragon Dragon

China is the world’s largest producers of tobacco and tobacco consuming country. With the cigarette policy change and industry reforms, the competition between brands is becoming hotter, the role and status of the brand value is more and more attention. Enhance the cigarette brand value is to create an important way of the cigarette brand market competitiveness, the combination of Guangxi in smoke real dragon to enhance brand value to a study.The paper first analyzes the cigarettes raise brand value, meaning and purpose of the cigarette brand value to enhance the analysis of relevant literature review on the basis of Guangxi in smoke real dragon to enhance brand value strategy research and ideas. Followed by introduction of the brand and brand value, and analyze the function and development trends of the cigarette brand value, build the value of cigarette brands to enhance the elements of the system and empirical analysis, and subsequently combined with the the Guangxi smoke real dragon brand value of the status quo and problems to analyze that the real dragon brand cigarette value of total sales and sales are the backbone of the brand gap is far, real dragon brand use of inadequate policy support is also some lag, branding, real dragon brand consumer market acceptance is not enough, the lack of perfect to enhance brand value system and other issues. Proposed the Guangxi smoke in real dragon cigarette brands to enhance the value should focus on "a tone, the five principles, seven way". And measures to enhance the value of Guangxi in smoke real dragon brand in terms of organization, systems, marketing strategy, funding and investment.