Study On Marketing Strategy Of The Company A Vehicle Rear-view Products

China automobile and engineering machinery industry are developing very fas t, the business growing room of automobile and engineering machinery main parts are tremendous. The major domestic and foreign manufacturers are accelerating t he pace of development; among the automotive electronic products, the demand gr owth of A company’s car rear-view products is huge. How the domestic auto part s manufacturer can beat its opponents in the fierce market competition? How to c atch the opportunity and make its products are approbated by more customers? Th ese aspects are marketing strategies of auto parts should be covered.The main research of this paper is A company’s car rear-view product mark eting strategy, this letter also make comprehensive and systematic study on optimi zation for the car rear-view product marketing strategy and other aspects. Qualitati ve and quantitative analysis method are combining used on the marketing research, and the classic theories are also used in the letter. With PEST, SWOT, STP,4P s marketing theory analysis tool used and the A company car rear-view product marketing practice summed, the suggestion of A company vehicle rear-view produ ct marketing activity is carried out and recommended.The research and analysis of this letter will provide reference for the future marketing strategy improvement and development for A company car rear-view pr oduct. Base on the facts, the importance of precise marketing strategy for the fier ce competition automotive and engineering machinery spare parts market is fully i1lustrated. At the same time, with rigorous and in-depth analysis for A company c ar rear-view product marketing strategy, which will improve A company’s vehicle rear-view product sale and increase the market share, also enhance the customer b rand loyalty and the enterprise’s brand image, these will help A companies achiev e its leadership strategy on the domestic automobile and engineering machinery pa rts industry market. In addition, this paper will provide valuable reference informat ion for A company as well as other automotive and engineering machinery manuf acturers.