Yuanping Huanghe Kyoto Grand Hotel Marketing Strategy

Since China's reform and opening up,the hotel industry,as a pillar industry of the tertiary industry,has been an important part of tourism industry in China and has always been playing an important role in both the development of society and the people's life.With the rapid development of economy and the increasingly rich market resources,the hotel industry has entered a golden age of rapid development and shows a tendency of rapid growth and prosperity both in terms of quantity and scale,especially since this century.At the same time,the increasingly fierce competition between hotels has become an great challenge to the development of hotel industry.To keep the relative competitive advantage in such competitive environment,a hotel must change the traditional hotel management principle,change the idea and model of traditional marketing to put forward something new so as to make out a more reasonable market-oriented marketing strategy appropriate for the hotel itself.Only in this way,can a hotel succeed all the time on a keenly competitive market.Taking Yuanping huanghe jingdu hotel as the research object and using the basic theory of marketing,this paper analyzes the marketing strategy of hotel industry both at home and abroad.based on the analysis of the status quo about Yuanping huanghe jingdu hotel,SWOT analysis method is taken to describe the macro environment,industry environment and micro environment of the Yuanping huanghe jingdu hotel and the actual situation of its internal environment and that of its competitors.For the existing problems in the management of Yuanping huanghe jingdu hotel,we,taking Marketing-mix strategy of 4P,4P and 4R into consideration,recognized the controllable factors and put forward overall Marketing-mix strategy of Yuanping huanghe jingdu hotel,including product strategy,price strategy,channel strategy and promotion strategy.The overall Marketing-mix strategy will be used to promote management and performance of Yuanping huanghe jingdu hotel,to improve its core competition and to increase its market profit.the research result of this paper is expected to be applied in the actual management activity so as to expand the marketing idea,and form the differentiation advantage position of Yuanping huanghe jingdu hotel in competition.Also,the analysis of this paper is expected to play a role as a reference for domestic hotel enterprise to implement effective marketing strategies,and to have a certain guiding significance to the marketing strategies of hotel enterprise in same type.