A Electric Power Bureau" The Twelfth Five Year "Period Of Power Marketing Strategy Research

In the era of the power supply is far less than demand, the power of marketing is often overlooked. But with the power sector reform, is the power of the power core business marketing has been unprecedented attention is being more and more people attach importance to its huge role. Power enterprise in order to continue to expand the market, the key is the ability to do a power marketing efforts. Therefore, the importance of strategic planning of electric power marketing is self-evident. The power industry is important industry in the field of public utilities is the people’s livelihood industry. Therefore, the power marketing, strategic planning is of great significance not only for the development of the power companies, as well as social significance.However, electricity supply companies marketing there are still many problems, such as power marketing efforts can not achieve the requirements of users, marketing fails to take effective promotional methods to further develop the market potential, concept of quality service is not yet rooted in the power business, power companies has not been established demand-oriented management system to adapt to a market economy. Certain electric power bureau, there are also the same problem. Described the basis of the basic theory of the power of marketing (including the power supply outside the enterprise environment model to forecast electricity demand model, the power of marketing theory and power marketing strategy theory), the paper first analyzed the internal conditions of enterprises, then use of PEST analysis model on certain Power Administration external environment, including political and legal environment, economic environment, social and cultural environment and technical environment analysis. Combined with the conclusions of the environmental analysis, the use of regression analysis, the prediction model on certain Power Administration "the Twelfth Five-Year" period electricity sales forecasting, qualitative prediction of the proportion of high-quality load. Finally, make certain Electric Power Bureau Power Marketing’’the Twelfth Five-Year" development target and key task, and the development of power products, electricity services, power marketing strategy, as a certain electric power bureau implement marketing science development planning out a feasible route.