Study On The Tourism Development Of Health Theme Tourism Town

In recent years, the theme of development and construction of the tourist townhas become an important part of tourism development about the town, especially withthe continuous rise of health tourism, health theme tourist town is the fashion focus ofthe current tourism. Puda town of Renhe district has a quality resource of sunlight, butthere are also a lot of problems of the town,such as the single structure of the products,the imperfect infrastructure, the tourist attraction is not strong which is unable to meetthe needs of tourists.This paper chooses the Puda town of Renhe District in Panzhihua as the object ofstudy,using qualitative and quantitative methods,does analysis of the market of thetown, research of how to develop health tourism products,and develops thecorresponding marketing strategy.First,the study analysis the existing scenicresources,then though the analysis comes to the development strategy of new productand a series of marketing strategy and safeguards under the guidance of the relevantmaketing theories.This paper based on wellness tourism products development and marketingstrategies of Puda town,and pay attention design new products based on townresources and needs of visitors,at last it makes specific marketing strategy,and I hopeit will be helpful to other homogeneous town.