Research On The Construction Problemsand Countermeasures Of Jiangba TourismCharacteristic Town In Hongze District

At present,my country is vigorously developing rural construction and implementing the strategy of rural revitalization.This is the main way to promote the development of urban and rural integration,to achieve the prosperity of rural industries and the prosperity of farmers.As a new tourist attraction with rich regional characteristics,characteristic tourist towns are ecologically livable,unique in flavor,and have broad development prospects.As one of the leaders in the tourism circle of Hongze Lake,Jiangba Town,with its excellent geographical conditions and rich product resources,has embarked on a road of development with the characteristics of Hongze rural tourism.However,due to the late start of the development of the town,problems such as confusion of positioning,offside roles,and environmental pollution have been encountered during the development process.This restricts the development of Jiangba tourist town to a certain extent and needs to be solved urgently.Many characteristic towns in the country also have similar problems with Jiangba tourist town.In other words,Jiangba tourist town has a certain representativeness and typicality among the characteristic towns in the country.This article uses the literature research method and the investigation research method,starting from the background of the construction of characteristic towns at home and abroad,and systematically summarizes the development process and effects of the construction of the tourist characteristic town in Jiangba Town,Hongze District,and on this basis,an in-depth analysis The existing problems and causes in the construction of Jiangba Town,Hongze District's tourism characteristic town are discussed,and countermeasures and suggestions are put forward to strengthen Jiangba Town to optimize the construction of tourist towns.Chapter 1.Introduction.Introduced the background and significance of the topic,combed and summarized the construction achievements and problems of characteristic towns at home and abroad,determined the research ideas and methods,and summarized the innovation points of the thesis.Chapter 2.Related concepts and theoretical foundations.Starting from the research on the construction of characteristic towns,it further summarizes the methods of building characteristic towns and the process of performance evaluation of special effects towns.It summarizes the theoretical foundations of the development of industrialstructure high-end theory,sustainable development theory,market failure and government failure theory,regional core theory,and regional characteristic theory.Chapter 3.The development process and effectiveness of Jiangba characteristic town.A comprehensive overview of the specific situation of Jiangba Town in Hongze District is given,and the history and development results of Jiangba Town's development of a characteristic tourist town from Jiangba's characteristic town's geographic location,history and culture,historical sites,and industrial foundation are described.We also introduced the advantages of Jiangba as a characteristic tourist town.Chapter 4.The problems and causes in the development of Jiangba tourist town.In the development of Jiangba tourist town,the problems of insufficient market participation,low product attractiveness,and relative shortage of capital and talents are summarized and the root cause of the problem is found.Chapter 5.The practice and inspiration from characteristic towns at home and abroad.According to the characteristic resources and the corresponding hot spring industry of Wentang Town in Mingyue Scenic Spot in Yichun city and tourism industry of Gorde Town in Provence(France),the problems and enlightenment in the development are discussed.Chapter 6.The optimization countermeasures for the construction of Jiangba tourist town.Put forward the optimal countermeasures for Jiangba Town to optimize the construction of tourist towns,adhere to the correct development direction of characteristic tourist towns,formulate tourist town development goals,scientifically formulate project evaluation plans,enhance transparency and participation in the development process,and enable Jiangba Town The development of characteristic tourist towns is always on the right and efficient path.Chapter 7.Summary and outlook.One is to follow the law of market economic development and correctly recognize the nature of characteristic towns.The second is to correctly handle the relationship between the government and market players and establish a long-term cooperation mechanism.The third is to establish an effective reward and punishment mechanism to promote the orderly shared development of characteristic towns.