China's Solar Photovoltaic Enterprise Multinational Business Model Of Strategic Adjustment

In recent years, China’s solar photovoltaic business has been rapid development thanbefore, but rarely related research, which is an urgent need for photovoltaic companiesoverseas to expand the reality is very asymmetric. At present, China’s solar photovoltaicbusiness model is based on multinational enterprises export-oriented trade model, thismodel is the initial stage of the manufacturing sector transnational business. However, withthe deepening of economic globalization and domestic solar photovoltaic industry, facingovercapacity, export trade patterns may limit the development of multinational enterprises,the strategic adjustment of China’s solar photovoltaic business potential in themultinational business model inevitable.In this paper, the theory of multinational and transnational business model of choicetheory for the review and analysis, combined with the solar photovoltaic industrydevelopment in the Chinese solar PV companies and present situation of China’s solarphotovoltaic business model of multinational companies to adjust their thinking: fromextensive to intensive growth of export trade, export trade shifted from foreign directinvestment patterns; and gives the adjustment measures. In order to deepen theirunderstanding of China’s solar photovoltaic business model analysis of multinationalenterprises, the problem concrete, selected Baoding Yingli Green Energy’s solar PV asmultinational enterprises in China’s case, the use of AHP to analyze the cross-borderbusiness model choice. The conclusion of this article came to the conclusion that at thisstage, China’s solar photovoltaic transnational corporate business model shift from exporttrade pattern of foreign direct investment patterns. At the same time, China’s multinationalenterprises in the development of solar photovoltaic, requires relevant departments todevelop series of incentive policies, to pay attention to industrial cluster effect.