Research On Innovative Business Model Of PV Enterprises In Uncertain Environment

In2013, the global solar photovoltaic industry is in depression. Foreign solar photovoltaic businesses are under immense pressure from Chinese low-price competition, while Chinese solar industries are faced with product overstocking due to the Anti-Dumping and Countervailing Duties initiated by Europe and USA. Business model innovations may provide for the Chinese industry a way out of depression.This thesis paper applies management models including the PEST model, the Five Forces Model to analyze the dynamic environment of the solar photovoltaic industry. SWOT analysis and the BCG Matrix are employed to assess the strengths and weaknesses of solar photovoltaic products. A case study of AKCOME Technology and Science Co. serves to illustrate the significant role of business model innovation in establishing business competence. In the case of AKCOME, business model innovation measures include:1.Creation of side benefits to solar power plants. An improvement in the solar module mounting systems enabled the land occupied by solar power plants to be utilized as farmlands and pastures, especially in northwestern China.2.Development of residential solar mounting system to expand market. As solar module costs decrease, AKCOME began to develop residential solar mounting system in addition to commercial solar power plants.This paper further discusses future implications regarding solar photovoltaic industry business model innovation, suggesting solutions for businesses in the dynamic industry.