Study On The Tourists’ Cognitive And Motivation Of Dark Tourism

With China’s society and the rapid development of economy, people’s quality oflife improved, the tourist activity has become an indispensable part of people’s lifeand the development of the tourism industry has also become mature, travel andtourism income number is in rapid growth. In recent years, due to the "dark tourism"rise and popular abroad, dark tourism have become the study point of foreign tourismindustry scholars. But we just paid attention to dark tourism after the wenchuanearthquake in2008in China. And since the ancient times, the disaster and deathelements and black begets human companionship, some scholars pointed out thatdeath is the earliest produce has the elements of the tourist attraction, earlier thanother tourism resources of appear. Such as gladiators competitive, its core is to showviolent and death to the audience.However opposite to the rich dark tourism resources in our country, the relevantacademic research and tourism practice progress is too slow. In this paper thebehavior of the cognitive and tourists travel tourist motives is the main line of study,the overall analysis about travel behavior and finishing at home and abroad of darktourism is based on the results of the study, design "about dark tourism tourists andtourist motives of cognitive questionnaire", and with Japanese invading army731units ruins museum, using the factor analysis, dividing the motivation of touristsparticipate in dark tourism into four dimensions. Specifically, this article is dividedinto six chapters paper to expound.The first chapter is put forward in this paper, the main research background andsignificance of research, analysis, comparison, summarizes the domestic and foreigntravel behavior and dark tourism on the research literature. On this basis, this paperdetermine the research contents, the research methods and research technique route. In the second section of this paper basic theory for related parts. First on thebasis of previous studies, defined in this paper the definition and the dark tourism type,and analyzes different from traditional dark tourism characteristics of mass tourism;and in the tourism supply and demand relation model of dark basis. Then this paperstudies to be involved in the postmodern theory describes.The third section connecting link between the preceding and the full text in a role.First, analysis of overseas dark tourism current situation of the development, and takethe Auschwitz Camp in Poland for example to sum up the successful experience. Then,the analysis of the Chinese dark tourism resources and the classification of the spatialdistribution, and points out the problem in development process of dark tourism.The fourth chapter is the central part of the article, respectively designed twoquestionnaire for the tourists and museum staffs. After analysis and tidy up to thequestionnaire, using statistical analysis software SPSS17.0the descriptive statisticalanalysis, cross analysis and a chi-square test and the factor analysis, draw tourists tothe site of the731troops as well as participation in understanding the main motivationof dark tourism. Finally extraction of four dimensions factors, That experience andsocial factors, education and historical factors, curious and relax factor andcommemorative factor. In data as the basis for the development of tourism in Chinabetter to provide the reference.The fifth chapter is on the basis of the fourth chapter, According to problems andsuggestions pointed out by staff of the731troops ruins museum, put forward thecountermeasures of development of dark tourism. That the development andprotection are parallel, the government play management and guide function, improvethe propaganda, public welfare and education purpose, to pay attention to thecombination of different types of tourism products, pay attention to the combinationof the black experience of tourism.The sixth chapter is the last word, is of the full text of a comprehensive summaryand the prospect of a follow-up study.