Based On The Resreach Of Distribution Channels Of The Digital China

Along with the popularization of information technology, the influence of global financial crisis, the IT market environment has changed greatly, the traditional channel model has been difficult to adapt to the business needs of the rapid development of IT, IT enterprises must be made to the existing marketing channels for the adjustment and reform to effectively cope with the opportunities and challenges, so as to create the competitive advantage of the enterprise.This article through the analysis to the digital DC company as a representative of the Chinese IT channel business live the current situation and problems of the challenge, with its own history and characteristics, to the base of the channel theory as the basis, according to the market after the channel changes, from the firm strategy, customer needs, analysis of DC digital company should be how to mining their own values, to consolidate its market position, realize the goal of enterprise, as a reference, to explore the domestic IT distribution channels to the future direction and development path.DC digital distribution channel mode-" custom"," wide coverage" and" electronic commerce" for the channel transition guided by scientific development direction, to better meet the needs of users, to meet the requirements of manufacturers, to realize their own value, seek new development space.This text is divided into six chapters, its concrete content is as follows:The first chapter of introduction, describes the research background, research significance and the research content and method.Chapter second basic theory review of distribution channels, to lay the foundation for following research.The third chapter DC digital current situation and problem analysis, this is the main part of. First of all DC digital briefly, then expounds the distribution development process, the last of the DC digital current problems and challenges for analysis. Behind the three chapter introduces DC digital as domestic distribution industry get army enterprise, in order to adapt to the new market environment, consolidate its market position, to solve the problem it is faced with, and the implementation of the three models:customized distribution channel model, extensive coverage of the channel model and the electronic commerce mode.The fourth chapter DC digital customized distribution channel model, this is the main part of. First analysis of the DC digital implementation of customized distribution of the background, the customized distribution specific content to undertake elaborating, only build customized distribution channel model, channel customers more value-added services, improve customer satisfaction, to enhance its core competitive ability of supply chain.The fifth chapter DC digital extensive coverage of the channel model, this is the main part of. The first analysis of the manufacturers of products sales of perception and cognition, the channels of sales is still as the main form of the conclusion, and put forward the extensive coverage of the channel model, the wide coverage mode specific content, only to strengthen the regional market development, increase the channels covering, develop and effectively manage more terminal channels, in order to DC digital further expansion and lay a solid foundation.The sixth chapter DC digital e-commerce channel model, this is the main part of. First elaborated the current market environment changes, the channel has made new demands, and then analyzes the digital DC in order to adapt to the future development of the requirements for the e-commerce channel models to explore, through the establishment of a more effective information communication means, to reduce the channel level cost, in order to further improve the supply chain management and service ability.