Based On The Public Opinion Monitoring Of Power Supply Enterprise Crisis Management Research

As a special industry, power supply companies are the backbone of national economic developments. The security of power supply companies greatly affects both the country’s social and economic stability. On the other hand, the event of power supply enterprise crisis and its handing of these crisis events were usually under widespread concern in society. Establishing an efficient crisis management system based on public opinion monitoring not only related to the company’s own crisis awareness, preparedness and the ability to timely and efficiently resolve the crisis, but also related to community’s opinion on the company’s image and reputation.From the perspective of public opinion monitoring, this paper discussed the methods and working models of crisis management and established the crisis management model and system for power supply enterprise. The warning mode prior to crisis, emergency handing mode in the crisis events and recovery mode after crisis were described and combined with empirical research, the scientificity and rationality were investigated.First of all, the general features of public opinion and public opinion management were described, including the occurring mechanism, classification and fluctuation features happened throughout the whole event. The channel of public opinion information obtaining and collection, the analysis methods of hot spot, public focus etc. and monitoring processes of how to apply the crisis warning model, tap the view of public’s opinion, and get a barometer of public opinion crisis were proposed. All of these will help company’s decision-makers do better response to the social emergency events.Second, from the definition and features of crisis, also together with the special nature of power supply enterprises’ operation, this paper discovered a series of potential crisis of power supply enterprises and also made classification of these crises. By applying the4R crisis management model, the managements prior to crisis, in crisis and after crisis were described. Combined with current management situation, the weaknesses of China’s power enterprises in crisis management were analyzed.Finally, through binding the public opinion monitoring to the crisis management of power supply enterprise, the crisis management models and systems were proposed. Combined with practical examples analysis and evaluation, corresponding suggestions were provided for power supply enterprises to better deal with crisis.