| With the rapid development of media technology,the main way of information dissemination has changed from traditional media such as TV,radio and paper media to new media represented by microblog,WeChat and some other client Apps.The evolution of the Internet has become the most important information communication platform and public opinion online currently has become a new public opinion risk that requires full attention.China's network is advancing in full speed thus the online public opinion management is of great practical significance.As key state-owned enterprises,power supply enterprises are critical to national welfare and people's livelihood as well as social and economic development.Power supply enterprises are also closely related to the Reform and Development,strategic layout,business management and implementation of major projects,which arouses public attention.At present,some power supply enterprises have paid more attention on public opinion monitoring and management an d have especially made innovations in social responsibility and other aspects,highlighting the image of "responsible state-owned enterprises".However,due to the complexity of the online public opinion issue,power supply enterprises have many black spot s in public opinion management and thus lack experience in public opinion and scientific & systematical measures.All these result in very passive response on dealing with public opinion which seriously deters the development as well as reform and innovation of power supply enterprises.This Paper considers the characteristics of the new media environment and starts from the special industrial attributes of power supply enterprises to analyze and summarize the characteristics and strategies for power suppl y enterprises to manage public opinions,study the definition of the public opinion crisis for power supply enterprises,analyze the new rule for power supply enterprises to spread public opinions under the new media environment and put forward new require ments for enterprises to manage public opinions.Moreover,the theories and methods for comprehensive management of the enterprise risks and public opinions are applied with the power supply enterprises' management status of public opinions taken into consideration based on in-depth analysis of the propagation laws for serious and emergent incidents in the Internet new media age to put forward the thinking and strategy for power supply enterprises to realize hierarchical classification and management of the public opinions and research on establishing the mechanism and system flow for monitoring,judgment and crisis early warning of the public opinion risks from the perspective of collaborative efficiency based on the construction of the public opinion monitoring index system.Meanwhile,this Paper has taken advantage of the analysis of massive cases and the application of the theories for public opinion management focusing on constructing a practical system for power supply enterprises' emergency disposal of public opinions as well as a support and safeguarding system,proposed to establish and improve the mechanism for power supply enterprises to guide public opinions and simultaneously advised such enterprises to develop and construct their self-media platform.By summing up power supply enterprises' experience in management of public opinions in recent years and analyzing the necessary policy measures and resource guarantee,we have put forward the methods suitable for power supply enterprises to handle and guide public opinions under the new media environment and proposed feasible measures and suggestions for power supply enterprises to manage public opinions.Simultaneously,in this Paper,the anticipation and analysis also has been completed targeting the future public opinion environment and new management requirements for power supply enterprises with the acting point provided,so as to guide them to comprehensively strengthen their capabilities for managing public opinions. |
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