The Research On Development Of Cross-Border RMB Clearing Business Of H Bank Branch In Heilongjiang Province

Along with the enhancing the economic strength of China and the continued increasing tradeproportion of global trade, considered as stable currency and a good public psychological expectations,RMB is be frequently used as border trade settlement currency. July2009, Head office of the Chinese HBank issued <The H Bank of China cross-border trade in RMB clearing business managementapproach>,marks the H Bank of China officially launches cross-border trade in pilot RMB settlementbusiness. In2010, the cross-border trade in RMB clearing business of H Bank has been started fully inHeilongjiang Province. It’s conducive to the use of advantage in local currency settlement and extensivegrid points, to reach new customers, to increase of intermediary business revenue, to open up new business,to enhance the competitiveness of H Bank in International Settlements.Based on the theory of corporate strategic management. This report analyzes synthetically the realitiesand difficulties of expansion of the cross-border trade in RMB clearing business of H Bank branch inHeilongjiang Province, introduces the prospect and long-term significance of the cross-border trade inRMB clearing business of H Bank branch in Heilongjiang Province. Using the SWOT analysis method, itanalyzes the competitive strengths and weaknesses and threats of H Bank in Heilongjiang Province, makesthe strategic objectives and steps, it also formulates reasonable strategy routine. At last, it explores somesafeguard measure of expansion strategy of the cross-border trade in RMB clearing business of H Bankbranch in Heilongjiang Province. The short-term measures includes enhancing communication with thelocal government and regulatory authorities, being the main bank, developing new customers, enhancingthe training and the publicity, strengthening business Interactive marketing. And the long-term measuresincludes marketing strategy, audit and risk control mechanisms, product innovation, linkage of thesettlement net work, the structure of the financing business, personnel training, service. The researchfocuses on practical utility, and provides the scientific basis for the decision of it cross-border trade in RMBclearing business of H Bank branch in Heilongjiang Province.