The Strategic Research On Cross-border CNY Clearing Business Of Bank Of China Hunan Branch

Along with the depth of China's participation in international trade and the stability of the economic growth,considered as stable currency and a good public psychological expectations,CNY is be frequently used as border trade settlement currency.In 2009,The People's Bank of China formally issued <cross-border trade in CNY clearing business management approach>,marks the Bank of China officially launches cross-border trade in pilot CNY settlement business.In 2011,the cross-border trade in CNY clearing business of Bank of china has been started fully in Hunan Province.It's helpful to the internationalization of the enterprise in Hunan province,It's conducive to the use of advantage in extensive grid points,to reach new customers,to open up new business,to enhance the competitiveness of Bank of china hunan branch in International Settlements.The article summarys firstly the international trade settlement of scholars research before and relevant theories of cross-border CNY settlement business.Under the background of cross-border CNY settlement business of overall commercial Banks in China,This article analyzes synthetically the realities and difficulties of expansion of the cross-border trade in CNY clearing business of Bank of china Hunan branch,introduces the reasons of the problem.This paper analyzes the internal and external environment and the advantages and disadvantages of the cross-border CNY settlement business of Hunan Branch of Bank of China,using PEST,Porter 's five-force model and SWOT analysis method.And then explores the Bank of China branch in Hunan Province cross-border CNY settlement business strategic management process,including strategic analysis,strategy development and strategy implementation,formulating the strategic objectives,strategic positioning of the cross-border CNY settlement business of Hunan Branch of Bank of China.At last,it explores some safeguard measure of expansion strategy of the cross-border trade in CNY clearing business of Bank of china Hunan branch,which includes organizational guarantee,human security,technology security and resource allocation.The article analyzes and prospects the development of cross-border CNY settlement business of Hunan Branch of Bank of China with detailed data,which can provide a solid foundation and strong guarantee for the progress of Bank of ChinaHunan Branch,which is instructive for the development of cross-border renminbi settlement business.