Mobile Wireless Music Marketing Research

In the era of the3G, telecom operators for the user to create online channel line channel with a three-dimensional interactive mode,not only to provide users with more value-added services, may let the music fans to favorite music scene,there will be a digital transmission wonderful again became the most authentic music Construction, enterprise management, project management compatibility, new music marketing mode,so that more traditional record industry cast off decline situation and coruscate new machine.This article from the mobile wireless music market proceed with, according to radio music characteristic,through to the wireless music definition, current situation of product, channel development, environmental factors such as the development and the analysis, and combined with the existing wireless music research and field survey data analysis.to the application research online channel and the channel below the line marketing model,including the Internet, SMS marketing channels, marketing outlets micro-blog, marketing, event marketing, direct marketing. focus on the target market promotion and integration of marketing research and analysis,and proposed the next development suggestions, so as to realize the wireless music market continued to maintain vitality.