Research On Building Of On-line Marketing Channel For Fengfan Co., Ltd.

By the end of2013, the number of people on line in China has reached0.6billion withthe newly increased as53.58million, and the net coverage rate has reached45.8%whichincreased3.7%compared with2012.7%of automotive parts are purchased from internet inChina, while53%in foreign countries. So, there has a big potential online marketing forautomotive parts in China. And, there leave a big space for Fengfan to build up an onlinemarketing.Fengfan has to open up the online marketing channel to adapt to the increasing output,change the brand aging trend, and merge into the online market. The essay puts forward theplan of building up a online marketing channel and confirms the necessity for Fengfan toopen up the online market based on the marketing channel theory connective to thedevelopments of China automotive and online purchase for automotive parts. The essaydesigns the online channel molds, product information mold, and soft products according tothe advantages of present channel. The building of online channel includes two ways, one isthe online information and the other is online marketing channel. In the final, the essay liststhe ensuring methods to keep the online channel in good order.The building of online marketing channel will increase the sales quantity and finish thesales volume task. Meanwhile, the updated information will rebuild the brand and set a bettercompany image. The online channel reduces the marketing levels, and the manufacturer cancontact with consumer directly which help the factory masters the first hand marketinformation. By the way, online marketing channel could help the company to develop theexport market after getting some good trial in domestic market.