Business Model Innovation Basis On The Product Development Process Reenginerring

Obviously, companies focus on the business model research. It iscannot ignored for the enterprises that how to make potential use ofbusiness model to innovate successfully in the competitive marketincreasingly. There is the number of approach about the innovation ofbusiness model. It is significant that analysis the business modelinnovation through the point of product development process reengineeringin this essay. Why it is choose the point of product development processreengineering, because of the approach of innovation could be includedthat technology innovation, process innovation, products or serviceinnovation and business model innovation etc. With the same innovationof the four aspects, it is how to influencing, supporting and then leadsto the close relationship among with them.The reengineering is the onetool of connection of technology, product innovation and processinnovation. It is whether that advanced the innovation to business modelinnovation, just like the two ends of a black cartridge, the one is productdevelopment process reengineering and another one is business modelinnovation. In this essay, it is attempt to open the black cartridge anddiscover the relationship of the two points, the connection of regularpattern. As a consequent, it is establish how to achieve the key measureof business model innovation through the product process reengineering.It means that if the company attempts to achieve the business modelinnovation, the company needs to how to reengineer the product developmentprocess. It is significant analysis and discuss from the following points.In this paper, the method of qualitative analysis and empirical analysis. Qualitative analysis is mainly used to discover the productdevelopment process reengineering based on the inherent law of thebusiness model innovation, business model innovation steps, based on theproduct development process reengineering business model innovationaspects such as the key stage of content; Empirical analysis used indifferent types for product development process for commercial mode ofthe description of the key steps in innovation and sum-up, complementarywith case analysis, through the verification this argument.This essay, from the following several aspects of analysis anddiscussion:First of all, on the business model related theory such as businessmodel definition, business model elements, the types of business modeltheory. From the point of view of values of the definition of businessmodel to explain, and with the related theory of product developmentprocesses.In the second place, through the argument business model innovationand product development and process reengineering association, found theproducts development and business models of interaction betweeninnovation, mutual influence, and business model innovation is theenterprise concept of value creation on the level, transfer and get way,and process reengineering is the business model innovation enterprisemake corresponding implementation stage one of the decision. Frominvolving enterprise business model innovation products, customer,infrastructure and financial viability four aspects the nine structurepiece for the breach, the business model innovation were portrayed, andsummarizes the business model innovation for the four stages ofpreparation stage, innovation and management in the implementation stagestage, stage. Use business model innovation tools business model canvas,from product development process reengineering the perspective of the business model innovation, this paper summarizes the product developmentprocess reengineering need to experience the judge stage, the analysisphase, and management in the implementation stage stage four stages, soas to achieve the business model innovation.Finally, this paper introduces four kinds of product developmentprocess, including the user experience of development process, customizeddevelopment flow, the integrated development process and lean developmentprocesses, they and the relationship between the business model, and theuser experience product development and customized product developmentas an example, concludes the two different types of products developmenttype in through the process reengineering process in which business modelinnovation of the key steps, supplemented by philips user experienceproduct development process reengineering realize business modelinnovation and money the company customized product development processreengineering realize business model innovation case, for the abovetheory research to provide a powerful argument.