Discussion On The Pricing Of The Intermediate Business Of The Commercial Banks In China

For a long time, the commercial banks use the spread of deposit and loan interest rates as the main source of profits. But with the development of China’s financial market, the spread will become smaller and smaller, banks are set to change growth mode. The intermediate business has not directly take customer capital, customer capital circulation efficiency; do not directly use the bank own funds, reduce bank liabilities business dependence, can effectively control costs, improve bank assets turnover rate; income mainly fee way to obtain, can reflect the bank’s management, human resources value and benefit technological equipment and other resources value; in the business just as intermediary, risk is low, therefore become the focus of commercial banks.First of all, the article made a definition of the intermediate business. At present, China’s commercial banks engaging in the payment, bank cards, proxy classes, guarantee, pledge class, transaction classes, fund various intermediary services such as hosting, consultants, and business development to the11categories over more than800financial products.Then, the author analyses the current situation of intermediate business market in China. Although the development of intermediary business in China soon, pricing and risk management is still not mature.Next, the article discussed the pricing of intermediate business in our country and analysis of pricing power. In China, due to started late, many banks still just to compete for traditional assets liabilities business to development intermediate business, to fight for customer, so the current intermediate businesses often appear malicious in the market price of this malignant competition situation; in some intermediate business, due to banks has congenital of advantage, customer wanted to replaced service faced difficulties, so banks often in these area formed oligarchs, joint price, to grab more profit.In the fourth and fifth chapter, articles focused on analysis of the intermediate business of commercial bank used by the pricing policy. Articles made of four single pricing strategy and two integrated pricing model. And articles submitted two comprehensive pricing model. The models is to among banks to consider the business as general merchandise, priced using the methods on the intermediary business of commercial bank’s goal is to make the entire Bank’s intermediate business maximize profit or sales. Article presents two pricing models to maximize sales and maximize profits. Under the profit maximization objectives, banks generally set constraints in terms of cost or sales. Such as the level of a product’s price must be higher than the price of a; a certain product sales must be higher than the sales indicator. Through these constraints to meet banks to develop intermediate business of the intended purpose of the product. Maximize the sales goal, banks usually in profit or price set constraints. For example some profit must be higher than the planned return of the product, or the product price must be higher than the guaranteed price. Next, this article by a bank card business of a bank to introduce a comprehensive empirical analysis of pricing models in the practical application of, and comparative analysis with real-world pricing.Finally, this article summarizes the pricing of intermediate business of Chinese banks and development recommendations. This article believe that regulators should be standardized regulations, from the macro-policy formulation rather than directly on from the micro-to intervene in the pricing. Banks should on the one hand from its own operations and hardware areas such as facilities management, human resources, and enhance their own competitiveness, rather than just relying on low-price competition, on the other hand, banks need to improve their sense of social responsibility, not only taking into account the current profit, and more for your future development taking into account, to establish good public image and create a favorable external environment for yourself.