| As modern science technology and economic globalization continue to develop, competition among enterprises has become fiercer than ever before. In order to respond to markets demands quickly and achieve predominance in the market competition, the companies should develop new technology uninterruptedly and promote their products to the market before competitors. The NPI (New Product Introduction) plays the most important role in the future market competition of technology innovation company. So it has always been the key to win the drastic competition for most of companies, especially for some international groups. The factor in NPI project success does not only depend on grasping market demand trends, investing large technical support and marketing, but also the performance of production of NPI product, which becomes a guarantee in NPI project success. During the development of NPI project, the production has some problems such as component shortage and product design, which will result in more indeterminacy in NPI production plan, and then lead to cost added and even, delay the project schedule.This thesis regards the changes in NPI production planning of Factory A as the research object, then make use of intensive interview and linear regression model to analyze its main factors, including the shortage of materials and product design. What’s more, this paper analyzes the material purchase management and gives some proposals for future improving based on the actual conditions of NPI production in Factory A. |
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