Social Networking (sns) Advertisement

With the rapid development of Web2.0, social network is becoming an important platform for network advertising because of the huge number of Internet users, and users with a strong adhesive and high-frequency interaction. Also, social network attracted scholars and industrythe constant attention of the people. Social network was created based on the theory of six degrees of separation and Rule of150, in social network, the interval between two strangers could be no more than six, and we could maintain the stable social relationships between people at a maximum number of150. It enables interpersonal relationships in the social network embodied and extended. Social network connects independent people, groups with each other and becomes a huge interpersonal relationship network. Through the interaction between people and groups to get access to the emotional satisfaction and information. This real interpersonal relationships network makes the social network has the advantages which the traditional online media does not have.Traditional online advertising in the dissemination process will face the audience dispersed, low coverage, creative limitations and other issues, but social networks because it’s true, segmentation, accurate user information and user interaction of the high frequency characteristics, becoming of choice for network advertising. The social networks of interpersonal communication, group communication and word of mouth and a wide range of advertising communication model of advertising communication a deeper and broader. At the same time the diversity of forms of advertising, advertising is not limited to traditional forms of web and video ads in the creation and dissemination of advertising can add more creative elements, including in the advertising links meaning unexpected ways to attract users’ attention and participation. Under the era of new media, online advertising, social network advertising because of its unique mode of transmission, and efficient communication process as well as good communication effect, become a new force could not be ignored in online advertising, advertising on social networking, not only in theory. With a certain sense, in the advertising practice, but also has high practical significance. Of course, any coin has two sides. Not a long time for development of our social network, social network advertising time is not long in the initial stage of trial and error, so in addition to its advantages, there are many defects we need to continue to study and explore. User such as the contents of the homogeneity of the result of the loss of credibility of the information in the advertising communication, as well as the lack of advertising effectiveness evaluation system, we need to address and solve the problem. Future development in the future development of the social networking sites and challenges will also have opportunities to its advertising value and commercial value, are incalculable.This article from the Communication and advertising point of view to analyze the dissemination of advertising on SNS social networking sites, SNS development background to describe the theoretical basis for building a social network analysis found that the propagation characteristics, and use the authoritative data on the SNS website users and their usage habits. Because social networking is based on artificial media social media, advertising communication is also based on the social network. In the third chapter, and social networking groups to identify the social behavior of social network users and groups features. Explore interpersonal communication to mass media, caused by a viral word of mouth, as well as opinion leaders in one of the important role of group identity based on the user. Dissemination of new features to distinguish it from other media found through the analysis of social network advertising communication process, and use of advertising principles summarized on the use of a variety of new advertising form on the SNS website. In the fourth chapter, the advantages of social network advertising made in-depth analysis, and also pointed out some problems in the social network advertising, such as the credibility of advertising messages, user groups, sticky enough to cause the churn, and advertising evaluation of the lack of system. The final chapter, based on the article on the social network analysis, with the industry’s dynamic real-time updates and made their views on the future development strategy of the social network advertising that in the future development, social networking toward a media integration forms of diversity, innovative content, the development of the trend of social networking mobile social networks ads with the development of social networks, integration of this trend to cater to a more diversified development to meet the needs of users. In the article, in addition to the use of Communication and Advertising theoretical knowledge, but also to everyone, happy net domestic mainstream social networking sites such as Facebook, Twitter, foreign large-scale social networking site’s advertising as the case article kinds of viewpoints and conclusions to provide support. In this paper, analysis and exploration of the social network advertising communication, I believe that will have social networking platforms and social network advertising, communication studies provide some help.