Research For Advertising's Spatialization Expression In The Era Of Social Networks

In the history of human thought, the exploration of the dimension of history has been paid much attention, and the study of the field of space dimension is ignored. Until the formation of the thought of "spatial turn", the Constitution and the social nature of space become the hot spots.Spatial steering is not only important in sociology and geography, but also in advertising research. In the past advertising, advertising space is only a monotonous material space,becoming the background of advertising products and being in a passive position. In this paper,using literature research, comparative analysis and case study method to a detailed analysis about the advertising space in the social network era has gradually separated from the advertising background. The purpose of the analysis is to make a clear re-context the for advertising space in the era of social network, and highlight the self production and the social connotation of the advertising space. At present, it is in the initial stage of cognition and recognition not only for human but also to the advertisement. But there are still a lot of advertising has begun to realize the importance of advertising space, and beginnings to create their own advertising space.Therefore, researching for re- context of advertising space in the era of social networks, is not only to have the significance of renewing the relevant theory, but also the practical value of promoting cognition and recognition of the space.Advertising space is gradually out of the background, carrying out the space production which training of people to obey it. It makes advertising space has a social connotation, and can produce the corresponding social relations. It tries to eliminate all the differences of space, and to interfere with the space in reality and control the construction of the space as well as training of people. Through the analysis of space of flows and the analysis of the interactive advertising space, the regression and recognition of the main body of the advertising space in the era of social networks is presented.