Research On Marketing Strategy For Foreign Trade Enterprises Client Of NK Bank

2011is the entire10years since China has allowed to access to the WTO. Foreign tradeenterprises and banks both have been brought opportunities and challenges in theliberalization of the financial environment and foreign exchange policy. There is a war carriedout by domestic commercial banks, city commercial banks and foreign banks on the resourcesof foreign trade enterprise customers. In such a competitive environment, NKBank how toface the marketing of foreign trade enterprises to target customers is able to adapt to thisenvironment, what kind of marketing in order to meet the fierce competition, this is theproblem faced by the NKBank.For the first, this paper analysis the internal Marketing environment of the NKBankwhich is based on the theory of marketing, bank marketing and marketing strategy theory. Thepaper analysis the external marketing environment, and on this basis, by using analysisSWOT model advantage, which is include weaknesses, opportunities and threats of NK Bankin order to determine the foreign trade enterprises in the target customer marketing strategy.Secondly, the paper established NK bank marketing strategy to develop the guiding ideologyand the development of principles and the ultimate marketing strategy. Finally, drawing on acombination of4C strategy as a strategic implementation of specific programs, and proposedprotection measures will strengthen the building of enterprise culture, the mechanism fortraining and performance appraisal as NKbanking strategy implementation. NK faced bybanks marketing strategy of the target customers of the foreign trade enterprises, this studyprovides a reference for the realization of its long-term development objectives and enhancethe market competitiveness of NKBank provides a reliable basis to improve and enrich thestudy of the marketing strategy.