Study On HX Foreign Trade Company’s Marketing Policy

Jiangxi HX foreign trade company was a state-owned foreign trade enterprise incharged by Jiangxi provincial government before the restructuring. It transformedinto a science, industry, trade and the development of a comprehensive joint-stockcompany gradually. The company’s main business includes the export of laborservices, planning services, research, investment and development, but also importand export business, as well as industrial and agricultural production.Under the corporate restructuring, personnel changes, foreign trade policyadjustment, improve of the RMB exchange rate and the international economic crisishit, HX foreign trade company entered into the low-speed developing period. Inmodern marketing environment, the company can only develop to survive. Adjust thecompany’s marketing philosophy, export marketing strategy implementation is unique,an effective way to re-ferrous metals industry leaders.This article analyzes the company’s current problems facing the development ofthe company’s marketing environment from the marketing status of Jiangxi HXforeign trade company, which has advantages and disadvantages, as well as theopportunities and threats. And for the specific circumstances of HX foreign companyproposed the implementation of institutional reform, institutional innovation, to createthe company’s own brand, founded factories with advanced processing technology,the use of marketing tools subdivision potential foreign markets and other exportmarketing strategy, supplemented by the introduction of foreign trade backbone of theelite, and enhance the efficiency of the safeguards marketing team export marketingstrategy.