Research On The Development Strategy Of A Company Under The Sales Policy Of "Two-vote System" For Medical Equipment

With the continuous progress of medical reform in our country,the State Health and Planning Commission issued a circular in March 2018 to comprehensively implement the "two-vote system" in the field of consumables with high medical value.Based on the background of the new medical reform of "two votes system",this paper introduces A Orthopaedic Company as the research object,which is mainly devoted to orthopaedic medical instruments,operates the theoretical basic knowledge and various research methods,and makes a comprehensive analysis of the development strategy of the research company.In this paper,PEST analysis is used to analyze the political,economic,social and technical environment of A orthopaedic company,and to analyze the favorable development environment of A orthopedic company.With Porter’s five force model analysis method,five external influencing factors affecting A orthopaedic company are comprehensively analyzed,including: seller’s bargaining ability,buyer’s bargaining ability,replacing products and new competition.Market players and current competitiveness.At the same time,the SWOT analysis method is used to analyze the internal advantages and disadvantages,external opportunities and threat factors of the enterprise.The results show that the internal advantages of the enterprise are large,and the external opportunity factors are more.Based on the above analysis,this paper studies that A orthopaedic company should choose the integrated growth development strategy under the "two votes system",obtain the advantages of goods supply and channel resources of small and medium-sized enterprises in the same industry in the way of vertical and horizontal integration,demonstrate its unparalleled core competitiveness with differentiation strategy,and refine the orthopaedic field of deep ploughing medical devices with centralized strategy.Slave group The establishment of weaving structure begins to guarantee the implementation of the strategy,and then comprehensively guarantees the implementation of the development strategy of Company A from the aspects of excellent human resources,strong financial funds,technologically advanced information system,safety and compliance logistics system and so on.