Research On Evaluation Of Commercial Bank’s Corporate Social Performance

As the special business that operating the financial assets, financial liabilities and otherspecial products, the commercial bank’s social responsibility has become the focus ofcommunity attentions. At present, some commercial banks have begun to undertake socialresponsibility, not only pursuing the bank profits, but also putting the social performance intothe annual goals, they can issue an annual report about their social performances, but there aresome commercial banks still do not undertake corresponding social responsibilities, and donothing contributions for the society. To facilitate the commercial banks to actively fulfilltheir social responsibilities, and make due contributions to society, we are needed to dosomething: the first to assess corporate social performance of commercial banks, see whetherthey have bear the corresponding social responsibility. But how to evaluate a commercialbank’s social responsibility and the social performance it has created, they must resort to thescientific, comprehensive, reasonable evaluation model for social performance of commercialbank. Based on this, we will study the evaluation model of commercial bank’s corporatesocial performance.Corporate social performance of commercial bank is the main theme throughout the text,have studied the stakeholders, influencing factors, the evaluation index system and evaluationmodel. Specific research includes: Firstly, based on the theory of corporate citizenship, studiesthe corporate social responsibility and corporate stakeholder theory, according to Maslow’sfive business needs demand theory, business needs also are divided into five parts, on thisbasis, analysis of the composition of stakeholders from enterprise demands; Secondly, theconcept of commercial bank’s corporate social performance are described, and analysis of theinfluencing factors of commercial bank’s corporate social performance; thirdly, according tothe influencing factors, establishes the evaluation system of commercial bank’s corporatesocial performance, and calculates the index weights by AHP, combined with fuzzy evaluationmethod, establishes a commercial bank corporate social performance evaluation model; again,select Harbin Bank as a studying case, empirically analysis of its corporate socialperformance, We learn that the evaluation rating of Harbin Bank corporate social performanceis outstanding, which shoes Harbin Bank well undertake the corporate social responsibility and make a greater contribution to society, it meet the different needs of stakeholders. Finally,from four aspects: the formulation of laws and regulations, the Government’s active guidance,self-regulation of banking associations and commercial bank’s awareness of socialresponsibility, proposes several countermeasures about improving the corporate socialperformance of commercial banks.