Xiangxi Image Study Of Tourism Advertising

In the context and consumer context of information technology, the spread oftourism advertising and construct effects become more evident, with its unique imageand narrative speech referred to penetrate to every traveler. As the distinctivecharacteristics of ethnic minorities in West Hunan, because of its rich tourism resources,construct meaning in their tourism advertising is worthy of study. This article theXiangxi image as an object study, tourism advertising as a text interpretation,commence from the multi-disciplinary, multi-angle described, focusing on tourismadvertising through what kind of way to construct what kind of the Xiangxi imageproblem.In the construction of tourism advertising who the Xiangxi image there are twodifferent moment writing. The one hand, the the Xiangxi image of the tourismadvertising is publicity, and it shows the good qualities of tender, and the originalecosystem, nostalgic fascination; the other hand, tourism advertising the Xiangxi imageis distorted, it showed too much mystery. too barbaric and other gruesome qualities.In tourism advertising, publicity and distortions,"push" and "pull", Xiangxi imageshowing a diversification effect. Tourism advertising publicity, Xiangxi image to showa way to attract the charm-attracting effect. But things often has two sides attract theeffect to play at the same time, of the twisting forces of the other shares are Xiangxiimage, reflect a reaction of rejection-rejection effect, in particular, reflect the generatedin Xiangxi image construction contradictions and shortcomings. Finally, in the dual roleof publicity and the distortion of the two forces, the the Xiangxi image under theconstruction of tourism advertising the release of a combined effect, that is, in bothenergy and results-balance.Seen, from Xiangxi image showing the final effect, the construction of tourismadvertising has not really successful, not only appear with their original intention of adeparture, but also in the process of constructing a multiple contradictions andshortcomings. So, in order to to Xiangxi image truly effective expression, tourismadvertising have to address these existing problems and proposed an effective method toimprove the Xiangxi image Secondly, the response to the western advertising dimensionof aesthetic thinking, as appropriate aesthetic enhance the way, and ultimately to greetthe arrival of the the Xiangxi aesthetic picture.