Tourism Destination Brand Marketing Research

In recent years, China’s tourism industry is the rapid development of the tourismindustry as pillar industries and key industries by the strong support of localgovernments. As one of the important work to stimulate the growth of the tourismeconomic is the construction and operation of tourist destinations. Tourist destination asa tourism destination development strategy of the brand marketing strategy provided apractical way of market-oriented operation of the tourist destinations.Tourism destination brand marketing in the literature, this study combined with thetheory of the tourism destination brand to introduce the tourism destination brandbuilding and marketing theory. On the basis of analysis of the constituent elements ofthe tourism destination brand marketing system to build a tourism destination brandmarketing system model, and explain the build process. Western Hunan Province lastselected for the study, an empirical analysis in the region travel to the brand marketing.First introduced on the western Hunan Tourism to the implementation of brandmarketing background, including the tourism industry development in Western HunanProvince, tourist brand, the problems and challenges facing the tourism destinationbrand marketing communications work, and then for Xiangxi tourist brands inmarketing facing major difficulties, combined with the marketing system modelproposed Xiangxi state government-led effort tourism destination brand marketing,designed to spread the image of the Xiangxi tourist destination vector, marketing avariety of ways to spread the image of the Xiangxi tourist destination in westernenvironmental transformation of the destination brand marketing for tourist destinationsof Western brand marketing strategies and recommendations.The innovation of this paper is: innovation in the field of research: study on thetourism destination marketing communications in the previous tourism studies areinvolved, such as the promotion of tourism destination image, but this study is in a newThe research framework of the tourism destination brand integrated marketingcommunication framework under its new organization, interpretation and, in order toachieve the continuous extension of the research areas and breakthroughs. Theinnovation of the research: The study of tourism destination brand marketing in theliterature, combined with a tourism destination brand theory, try to build the current ofXiangxi state tourism market environment destination brand marketing communicationsystem model to promote the development of a of Xiangxi tourist destination brandmarketing.