Study On The Marketing Strategy Of XX International Exhibition Co

Exhibition industry in our country rise for some time, the current pace of development is relatively fast. With the continuous development of the Chinese economy, the acceleration of the pace of reform, China exhibition market is gradually opening up. This will make some exhibition companies facing competitive pressure from the International Exhibition Company and domestic counterparts, so, there is a fierce competition in the Exhibition market, how to take advantage of this competition, we need to rely on a reasonable method of marketing, the right management tools to ensure the development of the enterprise.In this paper, a study is in the above context, the first marketing theory a brief description of research for exhibitions, for both domestic and foreign some elaboration, for both domestic and foreign research exhibitions some elaboration, and by contrast, A International Exhibition Co., Ltd. was found in the product positioning, marketing channels, marketing, personnel training and other aspects appear certain, hen movement PEST analysis method and SWOT analysis method for the International Exhibition Co., Ltd. A analysis through PEST analysis found favorable external environment for the development of the company; Through the SWOT analysis to find the company has the advantage of its own deficiencies, to have the opportunities and threats, and the basis of these theoretical analysis. International Exhibition Co., Ltd. needs to implement marketing strategies through market survey, the last detailed elaboration of these strategies in the fifth chapter. Finally, the development of some protection measures in order to ensure that the pre-proposed marketing strategy to better implementation.