Studies On Development And Operation Mode Of Commercial Real Estate

This paper adopts the method of combination of theory and practice research.Elaborated the commercial real estate development background, purpose, meaningand Chinese commercial real estate practice course. On the commercial real estate ’sbasic concept, types, as well as the project construction, design, construction andproperty management and other aspects of the points, domestic and internationalcommercial real estate operation and theoretical basis for the system of.This paper analyzes the Shenzhen city Longgang district a shopping mallcommercial real estate project orientation and project operation problems. The moresuccessful commercial real estate company as a benchmark, learning their businessmodel, project orientation, management system, human resources, financial strategyand other aspects of good practice, summed up the common characteristics of theseenterprises. According to the actual problems of the Yuexin city, put the first periodand the second period together, with new thinking and method for investment,operation. Exploration of commercial real estate investment in the development andoperation of process to reduce risk and cost, increase market competition capacity,enhance the value of the company and project profit sustainability development of.