Research On The Integrated Management Of The Fifteen Year Anniversary Of Eurasia Shopping Mall

With the rapid development of social economy and science and technology,as well as the deepening of the trend of economic globalization,China's market economy continues to mature and development,improve their own business management level has become an important issue facing the further development of modern enterprises.Enterprise marketing activities to strengthen the project's innovative management,enhance the core competitiveness of the market.The All walks of life enterprises through the study of project management theory,summed up the method,the practice of training and improve the enterprise's project management capabilities,And then in more and more areas have been fully applied,and become a lot of enterprises to seek a competitive advantage in the market a key means.The most direct effect of using the method and theory of project quality management is to be able to shorten time,control costs,achieve the fundamental objectives of the project,and conduct scientific and effective management of all the work involved.In the department store industry marketing and the enterprise internal management,marketing and management,the combination of better grab market share,improve the operating results,ensure enterprise in the leading role and position in the market.Marketing project management,sales as a leading,marketing as a strategic goal,will plan the team and the operation team management process project,process,specific,the formation of the project team,in the strong operational marketing strategy to achieve the purpose.Eurasian stores as the world's largest single shopping center,in accordance with the Eurasian Group's "Samsung" strategy,Strong to promote the "two of the four" project to "shopping center +" innovative marketing model management concept to meet the consumer terminal experience needs,Under the guidance of "Wuhe" business philosophy,make full use of management methods,management organizations,management processes and management tools to meet the multi-faceted needs of consumers,to achieve business development in the stable development of enterprises.According to the project management concept,the goal is decomposed into multiple interactive tasks,according to the project schedule,cost control,project quality and other aspects of planning and control methods,the Eurasian store fifteen anniversary celebration case analysis,research Eurasian store Operating the way,Summed up its advanced business model and marketing management concept,the project evaluation,analysis of Eurasian stores in the department store industry downturn,under the grim situation of the frozen period,as well as in science and technology,customer demand,industry competition and other environmental factors and driven,How to achieve the store 17 days of sales to double-digit growth.In the increasingly fierce social competition today,the business concept of the face of new and serious challenges,standardized and standardized enterprise project management capacity is a sublimation of project management,and then come to the marketing activities in the introduction of the necessity of project management and feasibility.Finally,it points out the importance of project management in enterprise marketing activities,as well as the social and economic benefits of the great significance.