Research On FAW-VW Management Strategy In Spare Parts Aftersales Service

Since the automobile market boom in2009, car penetration rate has been on therise every year, and car manufacturers are developing rapidly. As competitionbecomes more intense than ever before, there exists very little difference between carmanufacturers in terms of car quality, function and price. When customers demandhigher quality services, aftersales becomes the key factor to winning the market. Animportant part of aftersales, spare parts service serves not only as its foundation, butalso as one of the most import profit source for car manufacturers. However, due tothe fact that spare parts are usually of substantial amount, various brands that aresupplied by different channels, spare parts management has always been an issue thatrequires constant research efforts on the part of car manufacturers.This paper gives an overview of the status quo and the prospect of FAW-VWmanagement of spare parts aftersales service, with a detailed analysis on thechallenges involved and an indepth study of the issue using relevant theoriesAccording to consumer satisfaction survey on FAW-VW spare parts aftersales service,most complaints are from car dealers about spare parts supplies mainly caused byshortage of spare parts supplies and delivery delay. To deal with the problems, asystematic analysis is made in stock management, purchase management and logisticmanagement, adopting theories of classification, moving average, exponentialsmoothing, inventory control theory, logistics management and supply chainmanagement, and research methods of literature review, forecast analysis, datastatistics, survey, performance review. In particular, this paper provides a summary onthe problems and weaknesses with stock classification including order strategy,purchase-supply management process, forecast strategy, supplier management,stocking management and logistic management. Finally, a proposal is offered onoptimization of spare parts classification management by setting up local suppliercommunication platform, and enhancing warehouse performance appraisal, all ofwhich will be of significant importance to the improvement of FAW-VW after salesand its spare parts management.