Weather And Holiday Effect On Network Marketing Of Fresh Agricultural Product

With the rapid development of information technology, the Internet has spread to thefamily of ordinary common people, through the Internet, the amount of informationtransfered is experiencing explosive growth every day. The internet has the characteristicsof rapid manufacturing,data transfer and storage, which make it able to communicatewithout the boundaries between time and space at anytime and anywhere. On the Internet,enterprises can rapidly publish the information of their own products and services, alsothey can quickly collect the information of their customers,they can reduce the customers’cost of communication as well. It is these characteristics make more and more enterprisesselling their goods and services on the Internet, which leads to revolutionary change of thesocial economic structure.Network marketing is carried out on the Internet, but the transaction is stillinfluenced by external environment, this article,through example-analysis method, studiesthe weather and holiday effect on network marketing. The weather effect is concerned bythree factors in peopele’s daily life, including temperature, rainfall and snowfall. Holidayeffect is concerned by two factors, including weekends and holidays. In the study weconsider these five factors as independent variables and consider the income of some freshagricultural products sales as the dependent variable, and the five factors are in accordancewith some rules are divided into two levels. We’ll study how the independent variableeffects the dependent variable by multiple-factor variance analysis. Because of theregional characteristics of weather,we get the sales data from a local fresh agriculturalproduct network marketing company, get the weather data from the weather forecast ofCCTV and get the data of the national-legal-holiday from the national arrangement.Likethe weekend, national-legal-holiday variables are also divided into two levels. Through theanalysis of the data we can get the conclusion that how the various weather-and-holiday factors impact the tendency and degree of the total sales. The managers of Enterprisescan make corresponding procurement and sales promotion plan based on the conclusion,allocating resources better,which can take the overall efficiency of enterprises to a higherlevel.