Research On Logistics Promotion To The Fresh Agricultural Products Network Marketing

With the advent of the electronic information age and the constant improvement ofthe network environment, fresh agricultural product network marketing is attractingconsumers by its features of fresh, efficient, high quality. Business enterprises andagricultural producers hope to expand into the emerging field of distribution channel assoon as possible, improve their business systems, achieve sales objectives with thepower of the network. Existing development of fresh agricultural products networkmarketing logistics model is imperfect. The fresh logistics service level is not high.These problems make businesses enterprises，logistics companies and consumers’demands difficult to be obtained. It also hinder the further development of the freshagricultural products network marketing. In the fresh agricultural product networkmarketing environment, how to build the logistics model, how the logistics operationplay a greater role in promoting the protection of fresh quality produce, optimizationbusiness operations and safeguard consumer interests are worthy of research.In this thesis, based on theoretical study, further to optimization research and studyon the practical application with case analysis to do the research on logistics promotionto the fresh agricultural products network marketing. Firstly, make a comprehensiveanalysis of the existing logistics operation of the fresh agricultural products networkmarketing model, the status and problems, find out the research connotation oflogistics promotion; then, around the connotation of logistics promotion to analyze thelogistics promotion model of the fresh agricultural products network marketing applythe third-party logistics platform of fresh agricultural products network marketing, putforward the logistics promotion strategy of the fresh agricultural products networkmarketing by analyzing the logistics function of the logistics promotion model; finally,do the logistics promotion case analysis of the fresh agricultural products networkmarketing, design and analyze the logistics promotion process, apply the graycorrelation analysis method to evaluate and analyze the layout scheme of fresh logisticsdistribution point, optimize case main body logistics operation, logistics play the greatrole to promote the fresh agricultural products network marketing.With the research on the logistics promotion model and the logistics promotionstrategy of the fresh agricultural products network marketing, the logistics networkmarketing process defects and the function of logistics have been improved. These fully reflect the advantages of logistics promotion model. The logistics promotion model offresh agricultural product network marketing can not only make the logistics be moreefficient, but also improve the business operational efficiency, provide more protectionfor consumers’ shopping. Meanwhile, the research about promotion measures onlogistics provide a clear idea for business enterprises on fresh agricultural productnetwork marketing and logistics company, their logistics strategy and logistics servicelevels will be better to be located, indicate the direction of future development andresearch.