Strategic Study On Anhui Province Agricultural Product Network Marketing Under New Rural Reconstruction Background

Agricultural product circulation is one of the reasons which always puzzles the development of our province countryside area economic society, along with new rural reconstruction further advancement, three agricultural questions are improved gradually, the people need to present the multiplication day by day to the agricultural product the characteristic, the small batch, the diversification, the superior electron particle materialization, demand characteristics and so on tendency are obvious day by day. But on the other hand, the Anhui Province agricultural product production's small scale, the seasonal characteristic, the regional characteristic and the dispersive production characteristic has the contradiction inevitably with the multiplex demand characteristicthe traditional circulation way causes the agricultural product circulation the cost to be high, the circulation radius to be small, circulates the link to be excessively many, agricultural product market function not entire and so on, the current agricultural product circulation present situations meet the modern agricultural product market development need more and more with difficulty. Presently, Anhui Province is implementing the Wanjiang city belt to continue the coastal industry specialized model district construction vigorously, this is the Anhui Province socio-economic development historical opportunity, is also the Anhui Province agriculture industrial production development historical opportunity, tries to improve the Anhui Province agriculture industrial production development environment Improves the Anhui Province rural community economic development image, strengthens the Anhui Province agricultural product circulation infrastructural facilities, Expands the countryside area informationization construction, enhances the agricultural product circulation the technique content, strengthens our province agricultural product circulation the market competitiveness, catches the Wanjiang city belt model district construction to our province agriculture industry the historic opportunity, realizes our province agriculture industrial production leap frog development, tries to advance our province three agriculture questions the gradual improvement, constructs the new time the new countryside to have the very vital significance.In recent years, the people presented the big quantification, diverse, the superior electron particle materialization and the tendency tendency to the agricultural product demand, this was small with our province agricultural product scale of production, The production has characteristics and so on seasonal characteristic, regional characteristic, dispersivity to have the inevitable supply and demand to be contradictory, the existing agricultural product circulation system adapts the new market development situation more and more with difficulty, mainly has the following several aspect question.This article first to developed the Anhui Province agricultural product network marketing the background, the significance, the domestic and foreign agricultural product network marketing present situation to make the quite detailed analysis; next, in the second chapter, this article through has made the thorough analysis to the domestic agricultural informationization developed area development agricultural product network marketing's classical pattern, discusses and profits from the domestic agricultural informationization developed local area network marketing the background and the rule, analyzes the network marketing thoroughly to the agricultural product market distribution function and the significance, the lessons learned, for behind proposed that solves the Anhui Province agricultural product network marketing difficult position countermeasure to provide the inspiration; Then, in the third chapter, the article has analyzed the Anhui Province agricultural product circulation present situation thoroughly, analyzes my body link's the thoroughly and so on agricultural product production, processing, circulation, management actual problems and the realistic background, seeks the Anhui Province development agricultural product network marketing the favorable factor and the disadvantage factor, by avoids the threat in later period's solution, the use opportunity; finally, through carries on the thorough analysis in the fourth chapter to the Anhui Province Dangshan pear development network marketing's case, seeks the agricultural product network marketing the countermeasure. From the agricultural product network marketing's system construction, the agricultural product network marketing's legal regime safeguard mechanism as well as the agricultural product application system construction and so on several aspects, carry on to the Anhui Province agricultural product network marketing's countermeasure analyze and give the countermeasure suggestion.