Research On Insurance Marketing Scheme For Auto Distributors In Nanjing Sunshine Insurance Co. Ltd

In today’s society, property insurance is increasingly important in our lives. With thecar, especially the increase of the family car, auto insurance is increasingly becoming animportant part of property insurance, which has become one of the key businesses of theinsurance company. The current major insurance companies such as Sunshine Insurance,regard car dealer business as important channels of profit. In this context, the insurancesector should pay more attention to the car dealer business, in order to achieve thepre-growing profits in the performance of the sector. View on the current propertyinsurance market, business competition is fierce, and commercial insurance companiesincluding Sunshine Insurance, are making every effort to occupy the car dealer businessmarket. Sunshine Insurance in the competition wants to remain invincible, awell-established car dealer business strategic planning is very important. At the same time,the car dealer business market is of great chaos, all commercial insurance companiessuffer from a highly competitive market, the lack of effective business tools, extensivebusiness development and low efficiency.At the same time, the car dealer insurance market is in disorder and chaos, theinsurance companies are in a simple and extensive business and is extremely inefficientdue to the lack of regulatory policy, resulting in some illegal business harms to the vitalinterests of consumers. As such long-term healthy development of the commercialinsurance companies is threatened. Under the relevant laws and regulations based on thepremise, this study examined the car dealer business market of Sunshine Insurance andproposed to establish strategic planning with a combination with the actual situation of theSunshine Insurance andrelevant laws and regulations. Based on the car dealer businessmarket, the proposed plan, not only helps to protect the legitimate rights and interests ofconsumers, but also is conducive to the maintenance of the normal order of businessinsurance market for car dealers, and thus promotes their healthy development. At thesame time, the findings are conducive and guiding to Sunshine Insurance in the fiercecompetition in the business of car dealers and the implications gained could be helpful tothe rapid growth and the long-term, healthy and stable development.