Study On The Competitive Strategic Of SIYUAN Insurance Professional Proxy Companies

With the rapid development of China’s commercial insurance market, theinsurance agent market is facing unprecedented opportunities for development. In theprocess of development, between the insurance company and the insurance agency,insurance agency with a concurrent business insurance agency and the insuranceagency, about the insurance customer resources is becoming increasingly fiercecompetition, nonrational market competition can only to the development of aspecialized insurance agency leave significant risks, but also do harm to the interestsof insurance consumers. To build the core competitiveness of the insuranceprofessional agency is the inevitable choice for the current and future insuranceagency to participate in the competition and achieve strategic objectives.In reading large literature and many years of research in the field of professionalinsurance agent market, with reference to the insurance company development modelbased on the selected Siyuan specialized insurance agency company as therepresentative of professional insurance agents, and strive to through study Siyuanspecialized insurance agency company competition strategy, for professionalinsurance agents how to reasonable market competition strategy in marketcompetition will play to a certain reference. The Siyuan specialized insurance agencycompany basic situation of the development of, in business development has begun totake shape, the growth rate of instability, business structure, and difference of regionaldevelopment capacity huge do as the breakthrough point, analysis the problemsdirectly because of the unstable source of business, information process of stagnation,can synthesize the causes of the problems, draws the conclusion, competitive strategy is not clear on the main reasons of the problem.For the selection of scientific and effective competitive strategy, the internalresources and business ability to the company’s external competitive environment andthe company has a comprehensive analysis, from business process value chainstarting with a comparison between the advantages and disadvantages of the companyand the competitors, and target market environment opportunities and threats, SWOTanalysis model, identified competitive strategy overall direction, determine thedevelopment type of expansion strategy. To further refine the competition strategyimplementation path. According to the various branches of the company business setup IE matrix analysis model, on the attraction of the industry, market competitionposition of comprehensive evaluation, so as to determine the provincial institutions toparticipate in the competition for the target market and the direction of development.Eventually come to a competitive strategy conclusions to guide through the companymake full use of existing resources, to seize the market opportunities, and give fullplay to the advantages of business management, based on improving the corecompetitiveness of the company and shoring up the foundation for long-termdevelopment. The specific implementation approaches including the use ofrelationship marketing, product innovation and marketing tool, combined with otheraspects of the advantages to form a strong market competitiveness, so as to ensure therealization of Siyuan specialized insurance agency business objectives..