Analysis On The Strategy Management Of HJ Corporation

Ever since Management Science Professor H. Mintzberg of McGill University ofCanada first dissertated five concept on strategy, theories of strategy management havebeen continuously developed and improved and now more and more management layertake an important point on strategy management. Position, Choice and application ofcorporate strategy become a success&failure or a life and death question of a company.Applicable strategy goal and strategy plan will be suggested for HJ Corporation after asystematic analysis of its external environments and internal environments and by way ofstrategy position and strategy management approaches and tools.The background of the essay is the choice of HJ Corporation. The essay, from market,financial, technology and operation aspects, analyses the environment and development ofHJ corporation, with the use of strategy management theories and tools such as Five-forcetheory, strategy position theory, and SWOT Analysis Model. As the Safe&Securityindustry is much different from other industries and the need of HJ Corporation’s strategychoice, the essay discussed the details of the macro environments and micro environmentsof HJ Corporation. At the end of this part development strategies are recommended,which includes develop in advantageous fields, avoid disadvantageous fields.At the sametime, strengthening its research&development, design, improving manufacture ability,enhance operation management and optimize human resources will realize the far distancestrategy goal of sustain development.As many other companies in China suffers similar industry environment andcompetition structure for the new rival industry of Safe&Security industry, the analysisof strategy management of HJ Corporation be of some assistance.