The Study And Realization Of Project Communication Management On The Mass Customized Product Supply Chain

Nowadays, the competition in the supply chain is no longer the enterprise itself, butorganic integration among the global production, information technology, global sourcingand logistics layout. In the consumer market, the consumer demand becomes segmentaland uncertain further. In face of the supply chain integration vertical and horizontally, thecommunication management in the internal or external enterprises plays a significant role.The content of this study is to establish the internal project communicationmanagement mechanisms based on the data processing on market demand, simulationwith software ExtendSim. Analysis methods are based on the data analysis and the designof the communication channels, establishing metrics to evaluate the performance beforeand after the communication mechanism introduction.The design of project communication management mechanisms can improve theperformance of material supply. Innovation in this article:1. Quantify the metrics ofsupply demand characteristics.2. Design the supply chain demand and supply informationmatrix.3. Apply the ExtendSim software simulation into the communication management.The results of this study could be referred for supply chain management in masscustomized production enterprises.