The Research Of Personal Wealth Management In Commercial Bank Under Financial Crisis

As social economy developing fast, wealth of residents keeps sustainedgrowth, following by increase of bank deposit and consumption index.People have strong demand on individual financial service. Not onlyindustrial reform has to be faced with, domestic commercial banks alsoinvolve in fierce competition with foreign banks, which results inmanagement on individual finance service the main focus and top subject.Starting from comparison with developed countries combined withfinancial management theory, this article states present individual financeservice provided by domestic commercial banks; analyze the challenges,issues and restrictions; propose positive and practical strategies.In reference to western commercial banks experience on financialservice, compared with domestic and foreign financial service products underimpact of economic crisis, the article focuses on the analysis ofunprecedented market risk categories and sources. In addition, crisisprevention and financial service trend is presented in details at the age ofafter-crisis.In regarding to current status of domestic commercial banks on riskmanagement and existing problems, the essay discusses how to improve riskmanagement system, along with financial supervision standard so as tohedging risks and prospects of commercial bank management. The essaymeans a great deal to risk management, promotion on core competitiveness.Eventually, the article gives advices on financial service productdevelopment in future; concretely, the innovation should in close relation tomarket, proper positioning, set up unique brand of individual finance service.In addition, modern commercial bank business module of "focus oncustomers, follow close with market" should be promoted; meanwhile, moreimprovement should be made on original management strategy, service and sales methods. This is not only for innovation, but also for establishing amore consummate legal and regulatory system, which will lead our localbanking personal wealth management service healthier.