Research For Chinese Restaurant Enterprise IPO

First, this paper analyzes Chinese restaurant vocation‘s social economy status inchina, enumerates all listed restaurant enterprises, anal ysis of Chinese top hundredrestaurant enterprises, puts forward Chinese restaurant enterprises face the pressure ofcompetition.. By applying SWT O analys is m ethod and fundam ental com petitivestrategy theory, is resu ming the problem s faced by Chines e restaurant enterprises inthe process of its rapid developments. By studying motivation of going public, bringsforward the advantage and disadvantage of going public, Through comparison, goingpublic can help to solv e the problem s faced in the process of rapid developm ent ofChinese restaurant enter prise. With conclusion IPO will be the s trategic choice forChinese restaurant enterprise development.Second, by studying the qualification of dem and、 procedure and legalresponsibility individually in stock m arket of China、Hong Kong a nd Am erica,compare wi th these three stock m arkets re levant index, raise each stock m arketadvantage and disadvantage, put the relative finance ind ex of these th ree restaurantenterprises to com pare of these three stock m arket, it will be convenience for ourrestaurant enterprises to choose public regi on with decided support according to selfcondition.At last, according to the dem and public lis ted Chinese en terprises, as well asspecial requirements of the restau rant enterprises, classified as drawbac k in th e IPOprocess of the Chine se res taurant ente rprises, and s et u p the solu tions f or th erestaurant enterprises as reference.