Research On Corporate Culture Of Grandma's Restaurant Chain

With Chinese food chain industry ushered in the new development opportunity.Facing new opportunities and challenges,and strive to enhance the core competitiveness of enterprises,stable,sustainable development of the situation,has become a subject of enterprises must pay attention to,and in the rapid development of the modern enterprise,the enterprise culture,an increasingly important role in the construction and implementation of enterprise culture,and development of enterprise strategy,enterprise management are equally important role,thus put forward the significance of the construction of enterprise culture and the necessity of strengthening the construction of enterprise culture.Through The Grandma's restaurant chain organizations,the external environment,developing organizational structure,personnel status of the development history of its own corporate culture,evaluation of building enterprise culture is analyzed,the enterprise environment condition are analyzed in full,it was concluded that the transformation of the budget hotel chains in the study,and study the change in design the blueprint of Grandma's restaurant enterprise culture construction,at the same time.In combination with the practical situation of the development of the enterprise,the development direction of The Grandma's restaurant restaurant chain organizations to the enterprise culture is put forward new requirements change.To design The Grandma's restaurant chain organization of enterprise culture,this paper draw lessons from the domestic,outside the chain enterprise the successful experience of enterprise culture construction,the enterprise culture of compliance with the modern enterprise system,on the basis of the modern enterprise culture and the design principle of sustainable development as the goal,from the spiritual culture,material culture,behavior culture,system culture aspects the general idea to The Grandma's restaurant organization culture construction,based on the analysis of the influence factors of the new enterprise culture import,follow the basic principles and implementation methods,from the organization's security,propaganda education,typical,shows and institutional guarantee for the security mechanism and implementation of relevant practical measures.At the end of the paper emphasizes to strengthen enterprise culture construction,improve the company's internal culture construction,in the analysis of the enterprise environment constantly at the same time,promote the development of the enterprise culture construction and enterprise innovation,to build up suitable for this enterprise actual system of enterprise culture construction,and to make the enterprise culture becomes an important part of enterprise's core competitiveness.