Development Strategy Research Of Scienwood (Tianjin) Coating Technology Co., Ltd.

According to the author and partner co-founded the early development of the actualsituation of the game house (Tianjin) coating technology and this company, includingthe author of practical work experience in company start-up of the lessons, harvest,around the company’s corporate strategy decision-making issues. For enterprises, thedevelopment of a rational, scientific development strategy is of great significance.The combination of theory and practice, from the qualitative point of view, but alsofrom a quantitative point of view of the development strategy of the Scienwoodcoating technology (Tianjin) Co., Ltd. carried out an exploratory study.First, the external environment, as well as the coating industry. Porter’s five forcesmodel to develop EFE Matrix, EFE matrix analysis to determine clearly the externalconditions faced by the company.Second, the internal environment. The establishment of the IFE matrix to summarizeand analyze the company’s internal problems and advantages.The analysis of the external environment is the basis of enterprise developmentstrategies, Scienwood the company’s strategic portfolio, SWOT matrix model isobtained by the EFE and IFE matrix, the model a QSPM matrix derived.Finally, exploratory study Scienwood the company’s development strategy of theevaluation and selection. Scienwood the company’s management staff for commentsand communication can be drawn from the Scienwood the company’s developmentstrategy is feasible.