Study On The Development Strategy Of Jun Le Bao Dairy Industry

Junlebao dairy was founded in shijiazhuang in 1995.Now it has developed into the largest dairy product enterprise in hebei province,and has been appraised as a key leading enterprise of agricultural industrialization in China and a national high-tech enterprise.At present,the company has more than 9000 employees,with 16 modern production factories and 9 modern large-scale farms located in hebei,henan,jiangsu,jilin and other places.At present,yoghurt,infant milk powder,normal temperature milk and animal husbandry are the main businesses of junlebao dairy industry.The operation model covering the whole milk industry chain has been established to promote the coordinated development of upstream and downstream.The products provided to every consumer are nutritious,healthy and safe.Sales exceeded 10 billion in 2017,ranking fourth in China,and the growth rate continued to lead in the dairy industry.This text just enjoys a treasure milk to the gentleman the industry develop a strategic research in,analyzed development history and present condition of gentleman joy the treasure milk industry group first?With the business enterprise strategy manage a theory for foundation,pass enjoy a treasure milk to the gentleman the external strategic environment inside the group of industry go deep into of research and analysis,the summary induces a business enterprise is in the milk personal conduct industry competition of vehemence the advantage had of the oneself and be later for business enterprise bad situation and external environment of place of the development bring of opportunity and threat?The thesis makes use of business enterprise strategy management theory of analytical frame,the analytical method combined together through SWOT matrix and QSPM matrix,research the gentleman enjoy the future development of treasure milk industry programming,provided substantial theory basis and activity project for the strategic development of business enterprise,enjoys a treasure milk industry for the gentleman of strategic choose to provide a reference,combine in the thesis to finally aim at how business enterprise is the reasonable usage suit the development strategy of oneself to should to phantasmagoria profession environment to reasonable of suggestion?...