Impact Of Specific Emotions And Emotional Intensity On Risk Decision-making

As the basic cognitive activity of human being, decision-making permeates inevery aspect of life, not only limited to the management activities of the leadership.As the famous American decision-making research expert R. Hastie proposed that therole of emotions in decision-making is one of the16questions, the decision-makingneed to be addressed in the future, the research on relationship between emotions anddecision-making has become interdisciplinary focus of management and psychology.Based on previous researches and introducing of the independent variable namedemotional intensity, this study explored the impact of emotion on riskdecision-making from the perspective of self-interest decision-making andother-interest decision-making with specific emotion paradigm.The study included two experiments, while experimental process was presentedand completed through the program on the computer. Before subjects making the riskdecision in everyday situations, we induced their appropriate emotion with facialexpressions pictures from the Chinese Facial Affective Pictures System, and then theycompleted emotional self-assessment through PANAS scale.The experiment1studied the impact of specific emotions and emotional intensityon self-interest risk decision making. The results showed that:(1) there were nosignificant differences among different grades and between men and women inself-interest risk decision-making;(2) there existed significant difference among threespecific emotions, namely people under the state of happy and disgust are more likelyto make the risk decision while people under the sad state have a preference of riskaversion;(3) there are significant differences between two kinds of emotionalintensities levels which have impacts on self-interest risk decision-making, namely,people under the high intensity level are more likely to seek risk decision than thoseunder the low intensity level, but there is no significant difference between itsinteraction with the three kinds of emotions.Based on the experiment1，experiment2continued to explore the impact ofspecific emotions and emotional intensity on other-interest risk decision making, andfound that:(1) there were no significant differences among different grades andbetween men and women in other-interest risk decision-making;(2) there existedsignificant difference among three specific emotions which had impacts on other-interest risk decision making, namely people under the happy state were tend tobe risk-aversion while people under the state of sad and disgust were more likely toseek risk;(3)there existed remarkable differences in the interaction of specificemotions and emotional intensity, but not between different intensity levels ofemotions which had impact on other-interest risk decision making.