| As the rapid development of information technology and applications, taxcontrol devices are widely used in the tax industry, bank cards and CUP cards aregrowing more and more popular,"bank and tax sharing" payments, tax collection andbusiness interaction become the needs of the times, the financial tax control register isthe basis of bank and tax sharing.This paper analyses the background of bank and tax sharing, proposedpractical solution for problems, besides analyzed important roles of bank and taxsharing platform. This paper focused on the difficult problems of financial tax controldevices in business area, proposed applications for multiple formats and businessimproved project, aimed to provide a practical way for the development of ban andtax sharing. This paper takes Founder Technology Group Co. Ltd as an example,using current financial tax control and bank card application features, combined withmarketing demand, marketing theory, total quality marketing concept and relationmarketing to do SWOT analysis for Founder Technology Group, in order to findcomprehensive competitive advantage. Through target market to do marketsegmentation, target market and market positioning analysis. By seeking technicalinnovation, distinguish competitors, using differences marketing and relationshipmarketing to find proper marketing ideas for the company.This paper bases on relational marketing theory and total quality marketing whichare the mainstream marketing theories, combining business examples propose viewsand program for the future market development. After fully understand marketbackground, this paper propose production differentiation, which make the productsahead of others. Second, because bank and tax sharing program have to be confirmedby government, we suggest high-level marketing, set up relationship marketing toseek service localization and win market, meanwhile, the company can providecontribution for tax control market and tax information. |
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